ASTD 2012 State of the Industry Report

Once again ASTD have released their State of the Industry Report for 2012

and as usual the figures and information contained in the are extremely interesting.  I just want to pick out a few  of the figures that really jumped out at me.

  • A 4% drop in training expenditure per employee from $1228 to $1182 between 2010 and 2011 with Healthcare having the highest spend per employee of any industry area’
  • Employee’s spent on average 30.5 hours in training over the year, which is again slightly less that last year but still substantially higher than a decade ago,
  • Direct expenditure as percentage of payroll was 3.2%, which was from 2.7% in 2010,
  • One that I find really interesting to consider is that in 2011, 29.9% of the total L&D spend was on external services and 14.3% on tuition reimbursement, with the balance being spent on internal L&D related costs, which represents a more than 10% increase in both the external and reimbursement areas, and the final one
  • The cost per learning hour rolls in at %85 (this is the cost to provide one hour of learning to one employee).

In terms of  the type of training and content;

  • the top three content areas where,
    1. Managerial and Supervisory Training
    2. Professional or Industry specific Training
    3. Business specific processes and procedures
  • Executive development, customer service and basic skills (including computer skills) were the bottom 3 areas,
  • Instructor lead training was still the most popular delivery method accounting for 59.4% of all training delivered, and
  • 68% of organisations do not make any internal learning content available via mobile devices.

So what does all of this say and mean.  Firstly it needs to be noted that the vast majority of respondents whose data is used in this report are from the US and in this years report there were substantially more large organisations represented than in previous years, however that being said I think there are some interesting discussion that could be had around the costs associated with training.  I also think the fact that Managerial and supervisory training is seen at the top area for content delivery points to the fact that lack of front-line and mid level management skills in staff are an issue for all organisations everywhere.

 

So if you have the opportunity to read through the whole report it is well worth it as it makes interesting and thought-provoking reading as always.

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About pauldrasmussen
Paul is the winner of the 2013 Leadership in VET Quality Award and the 2013 LearnX Learning Manager of the year award. A Thought Leader and Speaker on Organisational Learning, Professional Development, Motivation, Leadership, Management and Professional Ethics, he speaks widely and has published work on the areas of Learning and Development, Learning ROI, Business, Management, Leadership and Ethics. With Qualifications in Ethics and Bioethics, Organisational Learning and Development, Training, and Business Management and Leadership, Paul has worked in and with a wide range of public, private, government and not for profit organisations. He is currently the National Training Manager for Spectrum Training and the principal consultant with Rasmussen Learning. Specialties: • Organisational Learning and Development • Ethics (Business, Professional and Theoretical) • Learning Management and ROI • Professional Speaking • RTO Management • E-Learning • Management • Leadership • Learning Management Systems

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