Increasing revenue per available wallet – the L&D challenge
July 8, 2013 1 Comment
I found this article from Yana, a really interesting take on where L&D should be focusing its interventions. It is something that I have been banging on about for a while, unless L&D is actively contributing to the bottom line of the organisation we seriously risk being seen as less relevant.
Nice Article Yana
If you were to picture a journey of our average guest in a hotel as a journey through a supermarket with a shopping trolley, at the check-out you will see he has purchased a wonderful comfortable bed, possibly a delicious Full English breakfast, most likely Wi-Fi and maybe even a G&T or two from the bar. “Not a very exciting shopping list” – myself and our Director of Operations thought, while pondering on the whole subject of being ‘commercially aware’ and what did that actually mean to us, to the front line team members and how can they become these ‘commercially aware’ gurus. How do you measure commercial awareness? Better still, how do you teach and motivate your core workforce to become “aware”. And then the ultimate question of how do we use this commercial awareness to drive our revenues?
I was about to be tasked with…
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