Increasing revenue per available wallet – the L&D challenge

I found this article from Yana, a really interesting take on where L&D should be focusing its interventions. It is something that I have been banging on about for a while, unless L&D is actively contributing to the bottom line of the organisation we seriously risk being seen as less relevant.

Nice Article Yana


If you were to picture a journey of our average guest in a hotel as a journey through a supermarket with a shopping trolley, at the check-out you will see he has purchased a wonderful comfortable bed, possibly a delicious Full English breakfast, most likely Wi-Fi and maybe even a G&T or two from the bar. “Not a very exciting shopping list” – myself and our Director of Operations thought, while pondering on the whole subject of being ‘commercially aware’ and what did that actually mean to us, to the front line team members and how can they become these ‘commercially aware’ gurus. How do you measure commercial awareness? Better still, how do you teach and motivate your core workforce to become “aware”. And then the ultimate question of how do we use this commercial awareness to drive our revenues?

The Challenge
I was about to be tasked with…

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About pauldrasmussen
Paul is the winner of the 2013 Leadership in VET Quality Award and the 2013 LearnX Learning Manager of the year award. A Thought Leader and Speaker on Organisational Learning, Professional Development, Motivation, Leadership, Management and Professional Ethics, he speaks widely and has published work on the areas of Learning and Development, Learning ROI, Business, Management, Leadership and Ethics. With Qualifications in Ethics and Bioethics, Organisational Learning and Development, Training, and Business Management and Leadership, Paul has worked in and with a wide range of public, private, government and not for profit organisations. He is currently the National Training Manager for Spectrum Training and the principal consultant with Rasmussen Learning. Specialties: • Organisational Learning and Development • Ethics (Business, Professional and Theoretical) • Learning Management and ROI • Professional Speaking • RTO Management • E-Learning • Management • Leadership • Learning Management Systems

One Response to Increasing revenue per available wallet – the L&D challenge

  1. Hi Paul,

    Thank you very much for reading and reblogging. I am glad you agree with my vision of importance of L&D to success of any organisation through building strong brand loyalty. As L&D professionals it is our big challenge to get the management and staff buy in, so we need to look at new and creative ways to achieve this.

    Thanks again for your comment,


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